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Website Assessment

Three Types of Assessments
High Level Assessment
We address such questions as what is your target audience and is your message getting through to it? How effective is your existing site, including the visuals, content, screen flow/navigation, e-commerce, and search criteria? How fast is it and how easy is it to use? Where are the roadblocks that should be removed?
Competitive Assessment
We will systematically examine the sites of your key competitors and assess their strengths and weaknesses. As a result, we will identify what features should be added to your site and which changes should be made to it so that you are better positioned to benefit from the Internet and compete there more effectively.
Comprehensive Assessment
This in-depth assessment addresses such issues as how your website and associated technology explicitly support your strategic business plan. What results do you want to achieve from your site? We include everything in the High Level Assessment, but in much greater detail. In addition, we examine considerations such as whether you have a viable means of monitoring your site and if not, what tools you should employ. Do you utilize an integrated database? How effectively? How well is your marketing strategy carried out? What is your approach to ongoing maintenance of your site? These are just some of the areas will evaluate.
 

 
 
   
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