This is a reprint of an article I found interesting.
Designing logos can be very difficult. When designing a logo you want it to stand out from the crowd yet still be really simple. Sometimes the designer is really clever and makes a seemingly simple logo that includes a hidden message with a deeper meaning. In this article we have 15 logos with such messages, some of which you will have heard of before and some that may be new to you.
The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents the idea that Amazon sells everything from a to z and the smile is the one on the customer’s face when they bought a product.