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Featured Clients

Featured Client – SRD Legal Group

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SRD_Site

We were very excited to work with the SRD Legal Group, a women-owned law firm based in Connecticut. Their innovative approach to the practice of law leverages technology to deliver high quality, affordable services. As an entirely female-owned, entrepreneurially-focused, legal services firm SRD is a viable alternative for companies of all sizes. Part of their mission is the commitment to working with women and minority owned, entrepreneurial businesses.

Working with an independent designer, Nexxite built a strikingly different, but still fully responsive, state-or-the-art, website for this terrific group of smart, talented women. Learn more about SRD Legal Group at:  www.srdlegalgroup.com.

Website Tips

Best Marketing Advice Ever

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What should you say on the home page of your website? There is nothing more fundamental to a website than the immediate first impression, the message the visitor receives the instant they arrive at your site.

If they don’t connect emotionally in some way, they will be gone quicker than you can say “but I have something to show you.”

Your home page is the most important page on your website. It is that critical point where the visitor makes the stay or leave decision. They are not going to buy from you, look at what you have to offer, or contact you if they don’t feel engaged.

So, what is the crucial objective you want to achieve? You want to catch their attention and here’s how.

It is much easier to get someone to listen if you first indicate you understand their problem. You have to communicate that before you should tell them how you can help them. So here is the simplest advice I ever heard to achieve this:

On a home page, the words “you” and “your” should appear more often than “we” and “our.”

That’s it. Or at least that’s a good start. Make sure that the initial words on your site, the first thing your visitors see, is about them, not about you.

New Clients

Newest Sites

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 Here is some of our recent work:

Mike Stokamer, Attorney and Mediator – In a comprehensive branding and marketing project, we developed a logo, message, color scheme and a beautiful, modern website for Mike. In addition, we are continuing to work with him on an AdWords campaign to stimulate his business. www.divorcemediationsolutions.com

Kamaal Kadri, Bespoke Clothier – We designed and built a complex website for this New York custom tailor who creates individually designed suits, shoes, shirts, ties and vests. Working with an Indian affiliate, we developed a special “Build Your Suit” application for Kamaal.  www.kamaalkadri.com

Industrial Hygiene Consultants – We designed and built a contemporary site for this consulting firm that works on odor removal, asbestos abatement and managing many other hazardous conditions in residential and commercial enterprises. www.industrial-hygiene.com

Realty Advisors NYC – We designed and built a simple, yet dramatic, one-page website for this distinguished realty advisory firm based in NYC but serving high-end clients around the world.  www.realtyadvisorsnyc.com

And of course, the turtles – www.jbtr.org

Featured Clients

Featured Client – FifthGen Computers

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Nexxiting News 12-1 Fifth Gen

Fifth Generation Computer Corporation (FCG) provides technology for interconnecting ultra-high speed computer processors to handle highly complex operations such as speech recognition applications. The technology has been utilized by such prestigious organizations as DARPA and Columbia University. FCG has owned multiple U.S. and European patents in parallel processing designs. Learn more about FCG at:  www.fifthgen.com.

Business News

Of Turtles, Tortoises and Terrapins

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I have an inordinate fondness for turtles and tortoises. Always have. I’m not sure why. Maybe it is that they move slowly through life, not bothering anyone, just going their way peacefully. They have been around since before the dinosaurs, over 200 million years.

So I suppose it is not surprising that I volunteered to build a website for the Jamaica Bay Terrapin Research Project. This is a group, headed by Professor Russell Burke of Hofstra University, that is seeking to learn all they can about the Diamondback Terrapin. The DBT is an unusual creature, fond of brackish water. So he lives in only a limited number of locations along the East Coast, including Jamaica Bay in New York, Chesapeake Bay in Maryland and a few other semi-salty bodies of water. Like many other threatened animals, his habitat is disappearing as man continually builds on, drains, pollutes and otherwise removes his home. So I’m trying in some small way to help him.

Take a look at the website we created at www.jbtr.org.

Special thanks to my dad who created the logo!

Humor and Quotes

A Little Humor

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The following are reportedly actual headlines from various newspapers:

Prostitutes Appeal to Pope

Panda Mating Fails; Veterinarian Takes Over

British Left Waffles on Falkland Islands

Teacher Strikes Idle Kids

Clinton Wins Budget; More Lies Ahead

Miners Refuse to Work After Death

Juvenile Court to Try Shooting Defendant

Stolen Painting Found by Tree

Two Sisters Reunited after 18 Years in Checkout Counter

Man Struck by Lightning Faces Battery Charge

New Study of Obesity Looks for Larger Test Group

New Clients

Newest Sites

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Here is some of our recent work:

SRD Legal Group – Working with an independent designer, we built a new website for this non-traditional, women-owned law firm in Connecticut that offers a wide range of legal services for businesses.  www.srdlegalgroup.com

Falcon & Singer – We created a new logo and website for this New York/New Jersey law firm that offers personalized, relationship-based service in a collaborative environment. www.falconsinger.com

Dina Jansenson – We designed a new website for this experienced Mediator/Arbitrator who also is an active speaker and trainer in the fields of negotiation, mediation and communication.  www.dinajansenson.com

Boston Legacy Law – We created a WordPress-based website for William Coyne, a Massachusetts attorney who specializes in estate planning and business transition planning. www.bostonlegacylaw.com

Axelrod & Dean LLP – We designed and built a dramatic website for this New York law firm that specializes in healthcare. www.axelroddean.com

Featured Clients

Featured Client – Robin Preiss Glasser

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Nexxiting News 11-3 RPG

Robin is a well-known and highly successful children’s book illustrator who creates the drawings for the Fancy Nancy book series and others. A former dancer with the Pennsylvania Ballet, Robin has transformed her love of that art into extraordinary pictures of young girls at play and having adventures.

According to Wikipedia, Robin has illustrated over 60 books which have spent over 350 weeks on the New York Times Best Sellers list and have sold more than 27 million copies worldwide. The layout of her website was originally developed by book designer Jeanne Hogle some five years ago and we have maintained her site and laid out the page designs ever since.

Robin is a delightful person and every bit as charming as the characters she draws. Take a look at her site at:  www.robinpreissglasser.com.

Business News, Website Tips

To Do or Not To Do

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Clients often ask “Can I do my own updates to my website?”

This is a question best addressed before we build the site. At that time, we can choose to build the site using WordPress. There are trade-offs with the WordPress platform, but if doing your own updates is important, then it is the right choice. The trade-offs are typically that it is more difficult to customize the site to look exactly like you may want and when WordPress updates its versions, as it does periodically, it can be extra work for us to keep the site operating properly.

Probably of more relevance to my readers is the question “If I already have a (non-WordPress) website, can I do my own updates?”

The answer is still yes, but it is a lot more challenging. If you or someone on your staff is a bit of a computer nerd and has the time, you (or they) can learn to update your own site. It takes purchasing the Dreamweaver software from Adobe and learning to use it. Dreamweaver currently costs about $400 (or they offer a $30 monthly fee for using it “in the cloud.”) The problem is that without a lot of training in html, CSS, and other coding tools, you won’t be able to do everything and some things may not appear exactly the way you want them to. However for simple things like text changes and additions, you can usually manage those without difficulty.

An alternative that we’ve found works pretty well in some cases is to set up certain sections of a website with WordPress and leave the rest of the site as is. So for example, you might have a section where you post news items. That section could be in WordPress while we continue to handle changes to the rest of the site. Naturally, there is another trade-off. These WordPress sections will not look exactly like the rest of the site. We cannot exactly duplicate the appearance of menus, footers and other design features so they appear completely seamless with the rest of the website. But we can get pretty close.

In short, it is possible to do your own updates to some or all of your website. If you are interested in this option, please talk to us.