Newest Work

Here are some of our recent projects:

Krantz & Krantz LLP – We redesigned the website in responsive format for this attorney who specializes in immigration and nationality law.  www.krantzandkrantz.com

Frog Tennis – We designed a brand new home page for this long-time client, a leading tennis club near Philadelphia. The new home page has some cool special effects.  www.frogtennis.com

Artisan Photo Restoration – We modified the retail website for this talented restorer of old and damaged photographs so that his site is now responsive for smart phone and tablet users. www.artisanphotorestoration.com

Bountiful Brain – We created an ecommerce site for Mark Sirkin, PhD, a multi-faceted clinical psychologist who creates and sells self-help products.  www.BountifulBrain.com

Development, the Novel – Here you have to indulge me in a bit of self-promotion. Over the past several years, somehow I have managed to write a novel. So of course I created a website about the book. www.developmentthenovel.com

Featured Client – Realty Advisors

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Realty Advisors is an international real estate consultancy. Founded by New York-based real estate guru, Esther Muller, Realty Advisors provides advice and guidance to international investors world-wide. Her firm specializes in assisting high net worth individuals in locating and purchasing properties in the United States and in Israel.

With contacts and knowledge ranging from Central Park to Miami Beach to Tel Aviv, Esther and her team are uniquely qualified to match the right client with the right property. The firm’s skills and expertise can facilitate handkling the complexities of international finance and negotiating challenging legal issues.

The website we designed and built for Esther is a simple one page, responsive site with a slider. Its purpose is to serve as a portal for her select clients to get in touch with her.

Take a look at Realty Advisors at: www.realtyadvisorsnyc.com

Cures Can Be Painful. Try Prevention.

The Internet is a treacherous place. It is full of evil, greedy people trying to steal your identity, your money or your website. Certainly the two most common places they attack are your website and your email. I want to discuss both briefly and give you some tips to protect yourself.

Your website

Recently, one of our new clients, an attorney, had her website hacked. It was taken over by a Chinese company using the site to sell cosmetics. Needless to say, that was a far cry from the dignified image she had been presenting. Google got wind of the hack and blocked the site so that a big red malware warning appeared when anyone went to her site.

Another client, a pet products company, had their site hijacked and every time you went there, you were redirected to a Brazilian pornography site. That’s even more embarrassing than cosmetics you aren’t selling.

WordPress sites, especially those with forms, are particularly vulnerable. Our lawyer client had a WordPress site that another firm had built for her. The pet products people had a lot of forms using PHP on their site. (We didn’t build that site either. We just rescued them.) Forms are very vulnerable to hacking if they are not protected. The above-mentioned lawyer had a contact form on her site and that was likely how the hacker got in.

What you can do

If your site gets hacked, first you have to clear up the problem. Then you can take steps to help insure that it doesn’t recur. When your site is hacked, bad files have been inserted and they must be removed. This can be simple or very difficult, depending on how good the hacker was. For the pet products company, the files were easy to find and delete. But for the lawyer, it was much harder. The offending files were placed in numerous locations, some of which were in “hidden” directories. Or they used innocuous file names and were included among very large sections of hundreds of good files. We had to run several analytic tools, working with the hosting company and Google, to try to identify and remove them. In the end we could not get them all. Nobody could.

Even if we had deleted all the offending files, Google still requires three weeks to remove the malware warning. So at best, the reality is the website will be down for over a month. But in this case, it was irreparable. We are now rebuilding her site from scratch. That’s what i mean by a “painful cure.” The new site of course will have many more protections in place than she had previously.

We have found in our fourteen years in this business that sites using the language PHP and those using WordPress are more vulnerable than a straight HTML site. So we recommend that if you have a WordPress site, get it encrypted. This is done by purchasing something called an SSL certificate from your hosting company. The certificate generally costs around $40/year and it makes it much more difficult for hackers to get in. Secondly, if you have online forms like a contact form on your site, another step you can take is to add a “capcha.” You’ve seen these graphics at the end of a form where you have to type letters or numbers to prove you aren’t a robot. That feature makes it harder for hackers to break in via the form.

Email

Email is the other great source of cyber attacks. We are all subject to email scams that make it easy to click the wrong thing. These scams are pervasive and insidious. Lately, they often seem to come from someone you know or a company with which you do business. The threats they pose vary considerably. Their goal can be relatively benign (though still annoying), like trying to get you to buy drugs or other products. Or they can be much more dangerous, like getting into your bank account, stealing your identify or permanently crashing your computer. They can wreck lives and costs thousands of dollars.

What you can do

Watch out for links and attachments, especially any link that contains a “php” or “exe” extension. You can usually see these file types if you hover your mouse over a link in an email. Do not click on those links. They are programs that will run on your computer and they can be very destructive.

Another giveaway is poor English. Many of the email scams originate overseas. They are getting smarter, but they still often misuse English slightly, with odd phrasing or word choices, misspellings, etc. Also, legitimate organizations like your bank or the IRS will never ask you to send them your account information or social security number. If you think a request is genuine, you should always check with the institution. Don’t use the links or forms in the email. Finally, take advantage of the spam filtering that comes with most email systems. This is a setting you can choose to stop suspicious emails. It is well worth missing the occasional legitimate email to protect yourself from the hundreds of illegitimate ones.

Humor

If You Bought Paint from an Airline…


Scenario #1 – Buying paint from a paint store

Customer: Hi, how much is your paint?

Clerk: We have regular quality for $18 a gallon and premium for $26. How many gallons would you like?

Customer: Five gallons of regular quality, please.

Clerk: Great. That will be $90 plus tax.

Scenario #2 – Buying paint from an airline

Customer: Hi, How much is your paint?

Clerk: Well, Sir, that all depends.

Customer: Depends on what?

Clerk: Actually, a lot of things.

Customer: How about giving me an average price?

Clerk: Wow, that’s too hard a question. The lowest price is $12 a gallon, and we have 150 different prices up to $200 a gallon.

Customer: What’s the difference in the paint?

Clerk: Oh, there isn’t any difference, it’s all the same paint.

Customer: Well, then, I’d like some of that $12 paint.

Clerk: Well, First I need to ask you a few questions. When do you intend to use it?

Customer: I want to paint tomorrow, on my day off.

Clerk: Sir, the paint for tomorrow is $200 paint.

Customer: What? When would I have to paint in order to get $12 paint?

Clerk: That would be in three weeks, but you will also have to agree to start painting before Friday of that week and continue painting until at least Sunday.

Customer: You’ve got to be kidding!

Clerk: Sir, we don’t kid around here. Of course, I’ll have to check to see if we have any of that paint available before I can sell it to you.

Customer: What do you mean check to see if you can sell it to me? You have shelves full of that stuff; I can see it right there.

Clerk: Just because you can see it doesn’t mean that we have it. It may be the same paint, but we sell only a certain number of gallons on any given weekend. Oh, and by the way, the price just went up to $14.

Customer: You mean the price went up while we were talking?

Clerk: Yes sir. You see, we change prices and rules thousands of times a day, and since you haven’t actually walked out of the store with your paint yet, we just decided to change. Unless you want the same thing to happen again, I would suggest you get on with your purchase. How many gallons do you want?

Customer: I don’t know exactly. Maybe five gallons. Maybe I should buy six gallons just to make sure I have enough.

Clerk: Oh, no sir, you can’t do that. If you buy the paint and then don’t use it, you will be liable for penalties and possible confiscation of the paint you already have.

Customer: What?

Clerk: That’s right. We can sell you enough paint to do your kitchen,
bathroom, hall and north bedroom, but if you stop painting before you do the other bedroom, you will be in violation of our tariffs.

Customer: But what does it matter to you whether I use all of the paint? I already paid you for it!

Clerk: Sir, there’s no point in getting upset; that’s just the way it is.
We make plans based upon the idea that you will use all of the paint, and when you don’t, it just causes us all sorts of problems.

Customer: This is crazy! I suppose something terrible will happen if I
don’t keep painting until Sunday night?

Clerk: Yes sir, it will.

Customer: Well that does it! I am going somewhere else to buy paint!

Clerk: That won’t do you any good, sir. We all have the same rules. You might as well just buy it here, while the price is now $15.50. Thanks for flying – I mean painting – with our airline.

Long-Time Clients – Ten Years or more!

Nexxite has been in business since February, 2002. We have worked with hundreds of clients and some have been loyal customers for ten years or more. I truly appreciate your on-going allegiance and I wanted to take the opportunity to recognize this group. It is truly a pleasure to work with all of you!

  • Alan Radom (Radom Photo Imaging and Artisan Photo Restoration)
  • Chris Kole and Fikre Ayele (Cotton Bride, Chris Kole Couture)
  • Cindy Levitz (Acupuncture and Health)
  • D & F Agency (formerly Doscher Farrell Insurance)
  • Douglas Golden (Mainline Rail Management)
  • Fran Heller, Marketing Expert
  • Jan Wolpert (Wolpert Associates)
  • Kim Sherman, Composer
  • New York Theater Scene
  • Paul Stockschlaeder, Attorney
  • Ron Gartner, Performer
  • Sharon Way Howard, Artist
  • Tara Dawn Bach-Martinez and Victor Martinez (Totally Designed Body)
  • Uday Singh (Industrial Hygiene Consultants)

Thank you.

Newest Sites

Here is some of our recent work:

Essentials Only by Eli – We completed this lovely ecommerce website for a New York-based physician and her husband who manufacture revolutionary natural skin-care products including facial cream, soap and shaving cream.. www.wilfredstailor.com

Sahn Ward Coschignano, PLLC – In cooperation with designer Aaron Wolk, we completely revamped the website for this long-time client. We have worked with SWC for many years and the new responsive website is a dynamic and exciting update for them.  www.swc-law.com

Joan Warren, LMFT – We provide webmaster services for this New York-based Psychotherapist who offers individual, couples and family therapy, anger management, pre-marital counseling and therapy for teenagers. www.joanwarrentherapy.com

Melinda Plant – We recently updated the website for this interesting artist whose work has been described as “naïve, but knowing.” We added a number of new paintings to the body of work on her site. www.melindaplant.com

Featured Client – SRD Legal Group

SRD_Site

We were very excited to work with the SRD Legal Group, a women-owned law firm based in Connecticut. Their innovative approach to the practice of law leverages technology to deliver high quality, affordable services. As an entirely female-owned, entrepreneurially-focused, legal services firm SRD is a viable alternative for companies of all sizes. Part of their mission is the commitment to working with women and minority owned, entrepreneurial businesses.

Working with an independent designer, Nexxite built a strikingly different, but still fully responsive, state-or-the-art, website for this terrific group of smart, talented women. Learn more about SRD Legal Group at:  www.srdlegalgroup.com.

Best Marketing Advice Ever

What should you say on the home page of your website? There is nothing more fundamental to a website than the immediate first impression, the message the visitor receives the instant they arrive at your site.

If they don’t connect emotionally in some way, they will be gone quicker than you can say “but I have something to show you.”

Your home page is the most important page on your website. It is that critical point where the visitor makes the stay or leave decision. They are not going to buy from you, look at what you have to offer, or contact you if they don’t feel engaged.

So, what is the crucial objective you want to achieve? You want to catch their attention and here’s how.

It is much easier to get someone to listen if you first indicate you understand their problem. You have to communicate that before you should tell them how you can help them. So here is the simplest advice I ever heard to achieve this:

On a home page, the words “you” and “your” should appear more often than “we” and “our.”

That’s it. Or at least that’s a good start. Make sure that the initial words on your site, the first thing your visitors see, is about them, not about you.

Newest Sites

 Here is some of our recent work:

Mike Stokamer, Attorney and Mediator – In a comprehensive branding and marketing project, we developed a logo, message, color scheme and a beautiful, modern website for Mike. In addition, we are continuing to work with him on an AdWords campaign to stimulate his business. www.divorcemediationsolutions.com

Kamaal Kadri, Bespoke Clothier – We designed and built a complex website for this New York custom tailor who creates individually designed suits, shoes, shirts, ties and vests. Working with an Indian affiliate, we developed a special “Build Your Suit” application for Kamaal.  www.kamaalkadri.com

Industrial Hygiene Consultants – We designed and built a contemporary site for this consulting firm that works on odor removal, asbestos abatement and managing many other hazardous conditions in residential and commercial enterprises. www.industrial-hygiene.com

Realty Advisors NYC – We designed and built a simple, yet dramatic, one-page website for this distinguished realty advisory firm based in NYC but serving high-end clients around the world.  www.realtyadvisorsnyc.com

And of course, the turtles – www.jbtr.org