Sure, your website has been designed and refined so that it presents your enterprise well. And you’ve optimized it for search engines. Maybe you’ve started blogging, using Facebook and being a social networker. Seemingly, you’ve done all you need to do and you’re getting traffic. So why change anything?

Well, there are a lot of reasons:

• Search engines like to see change. You may gradually slip down the results lists if you don’t make at least minimal changes to your web pages every few months.
• An updated design tells your clients you are staying fresh and current.
• You may be missing out on new technology, functions and features other websites now have.
• Your competition is changing their sites to better compete with you.

So add new content. Add different photos. Or do a complete redesign. Change need not be on a grand scale; any change is valuable. Periodic review and update of your site can reap big benefits.