I use an eblast system to send out this newsletter. And I recommend that you do the same. If you are not already sending a newsletter or at least some sort of occasional communication to your clients, you are missing a tremendous opportunity.

As one of my clients recently told me, his eblasts are by far the most effective means he has of marketing his business. People still read email. Perhaps not everyone on your mailing list will open and read whatever you send them, but many will and some will be stimulated to contact you for business.

Who do you write to and what do you write? It all begins with a good, reliable list of email addresses. The more, the better. If you can segment your list in some way, that too is helpful.

Your goal should be to send specific, interesting mail to your recipients. Simply advertising your goods and services often is not enough. You want to provide something of interest to them. It could be useful information, humor, noteworthy ideas and developments in the industry. Whatever it is, it should interest and entice your reader. Make them come back for more and want to open your next email. And it should not be a hard sell. A useful article that helps them improve their business can lead them back to you in the future when they do need what you’re selling.

Don’t underestimate the importance of subject lines!  (click here to read more)