Actually, virtually all search engines offer local search, not just Google. I’ll list others at the end of this article, but for illustration purposes, I’ll focus on Google.
Here’s an example of a local search. Go to www.local.Google.com and type in the word “supermarkets” followed by your zip code or your town. A map will appear showing the supermarkets in your neighborhood. Most likely you’ll see phone numbers for each and links to their websites. Or, as another example, type in the words “web design 10033” and you’ll see Nexxite pop up. Pretty cool.
Now imagine that someone types into Google what you do along with the zip code or town in which you are located. Wouldn’t it be nice if your business appeared in a comparable list for your type of business? Well, you can appear easily and it is free.
Here’s what you do. (This should take you less than 15 minutes.) Go to http://www.google.com/local/add?hl=en&gl=us. On the right side of the screen, you will see the words “Sign up now.” If you already have a Google account, sign in. Otherwise, click on the “Sign up now” link. You will be asked to create a Google account (again, it is free). Once you do, you should be in the Google Local Business Center. Select “Add a new Business.” You will be asked to complete a form with your name, phone number, business description, website address, etc. Submit the form. That’s it.
Google may take a few weeks to list your business in its local search results, but in my experience, you will get there. And in the ultra-competitive world of the Internet, every little edge helps.
Here are some other search engines and directories offering local search:
YAHOO LOCAL
ADD YOUR BUSINESS
http://listings.local.yahoo.com/csubmit/index.php
MSN LOCAL
ADD YOUR BUSINESS
http://webapp.localeze.com/bizreg/add.aspx
OTHER LOCAL SEARCH MARKETING OPTIONS
http://www.smallbusinesssem.com/local-search-marketing-guide/other-options/